Consumers prefer fresh over frozen foods

The problem facing suppliers today is that most consumers prefer fresh over frozen food, whether it’s seafood, pork, beef, or chicken. Fresh not only yields a higher price, but consumers also believe that “fresh” is synonymous with a higher quality product and a greater dining experience.

Until now, the only option – particularly for seafood – has been to pack the protein on ice in polystyrene containers and use airfreight to ship proteins from the source of supply to the end market.

There are several problems with shipping “fresh on ice” proteins:

  • No guarantee of consistent temperature throughout the supply chain.
  • Polystyrene is difficult to recycle, harmful to the environment, and slow to biodegrade.
  • Airfreight is expensive and highly pollutant. The CO2 emitted per metric ton of freight per kilometer of transportation by air is 500g, compared to 10g to 40g by sea.
  • The chain of custody supply chain is currently invisible and unmonitored once product leaves the processing plant
  • Air cargo can be subject to delays and missed connections.


What most people don’t realize is that oxygen and temperature – not time – is what threatens freshness.  Thankfully, scientists have developed ways to help overcome the effects of oxygen and temperature to prolong storage, and that’s where BluWrap comes in. BluWrap uses fuel cells to actively reduce and consistently monitor oxygen while the product is shipped in refrigerated containers, extending the shelf life of fresh proteins well beyond 40 days.

BluWrap’s patented technology maintains a consistent atmosphere and provides transparency throughout the supply chain by continually tracking temperature and oxygen through built-in sensors.

The bottom line is that controlled atmosphere technology packaging solutions combined with sea freight provides a viable alternative to traditional methods of shipping. It eliminates the constraints of time on freshness by modifying the atmosphere, has less of an impact on the environment, and enables suppliers to reach previously inaccessible markets.