BluWrap Collaborates with Scandinavian Business Leader to Enter Norway
Former CEO of Scandinavian Airlines Norway and COOP, Ola H. Strand, Brings Strategic Perspective for Reducing Over-the-Road Traffic and Eliminating Airfreight and Polystyrene in the Seafood Industry
SAN FRANCISCO – June 6, 2016 – BluWrap, the technology company that naturally extends the shelf life of fresh proteins, announced today it is partnering with Ola H. Strand to explore approaches for BluWrap to strategically enter the Norwegian salmon industry. Mr. Strand was previously CEO of two of Norway’s largest businesses – Scandinavian Airlines Norway, and COOP, Norway’s second largest retailer.
“Norway has unique challenges with logistics because of large volumes of product transported via narrow mountainous passes typically covered with snow and ice. Mr. Strand’s hands-on experience dealing with these challenges during his CEO tenure at Scandinavian Airlines Norway and COOP Norway will be a huge benefit to BluWrap,” said Mark Barnekow, chief executive officer of BluWrap. “We believe Mr. Strand’s strategic insight and vision for transforming the way logistics is conducted in the Norwegian salmon industry will have a major impact on improving Norway’s environment and will open new opportunities for salmon suppliers around the world.”
“When I first learned about BluWrap’s technology, I immediately believed it could help Norway’s salmon industry double in size in the next decade without impacting the Norwegian landscape or environment,” said Ola H. Strand. “Having led a major airline and retailer in Norway, I understand the impact and cost of transporting food by air or ground around the world both financially and environmentally. Our government and corporate policy must take action now to change direction to prevent further degradation of our environment.”
BluWrap’s approach to Norway will be multifaceted and inclusive of many of the constituents involved in the growth and oversight of the salmon industry. With Mr. Strand’s guidance, combined with BluWrap’s experiences in Chile, the company believes it can significantly boost Norway’s salmon industry.
Based in San Francisco, California with operations in Talcahuano, Chile, BluWrap provides naturally extended shelf-life technology that has revolutionized fresh protein supply chains worldwide. The company’s technology uses its patented oxygen management techniques to create and maintain an all-natural controlled atmosphere environment that extends the shelf life of perishable proteins. BluWrap’s breakthrough technology allows suppliers of fresh protein products to ship in an environmentally responsible manner utilizing ocean freight rather than airfreight, while still delivering a fresh, high quality product to customers. For more information, visit www.bluwrap.com.